About Frutino

Frutino is an independent publication dedicated to one simple idea: fruit should be easy to understand and easy to enjoy. We publish practical, evidence-based guides on fruit nutrition, seasonal eating, storage, cooking, growing and buying.

Our mission

Most people know they should eat more fruit — but the details get confusing. How much sugar is too much? Should bananas go in the fridge? Is organic worth it? We answer those questions clearly, without hype, and with a focus on reducing food waste.

Who writes our content

Our editorial work is led by Claire Moreau, registered dietitian & senior food researcher with 11+ years in fruit nutrition and food science. Every article is researched against peer-reviewed studies and public health guidance, and reviewed before publication.

How we work

We follow a strict editorial policy and fact-checking process. We are not paid by producers or retailers to recommend products, and any advertising on the site is clearly separated from editorial content.

Get in touch

Spotted an error or have a question? Contact our team — we read every message.